Without a doubt social media can be an effective way to
reach more people with your social marketing messages. A blog or social media site such as Facebook,
“Likes” or Twitter “ReTweets” and comments help to show that people are
actively engaged in your content, EVEN if or when they disagree with it. The downside is of course that your messaging
can fall off the tracks and be hijacked by passionate people with their own
agendas and special interests.
Like it or not, this is the way the Web and social media
operate – a cacophony of voices all fighting to be heard, arguing their
opinions and biases with a lot of passion and sometimes with little or no
proof. If a commenter attempts to hijack
your blog or social media posting, you can equate it to the front row hecklers
at a comedy show.
The intention of the Talk Clean to Me blog is to provide
commentary on the use of disinfectants and chemicals based on fact with a
sprinkle of our years of wisdom. What
the Talk Clean to Me blog is not, is a forum to promote or talk about specific
branded products. We are trying to
create a product neutral environment. An
environment where we can share our experiences and wisdom – just not the
product you may sell. We welcome your
comments and opinions and hope you will not get offended if we chose not to
post a comment where a specific branded product has been mentioned.
Bugging Off!
Nicole
